AMC Advantage

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July 19th, 2015
Coulter Welcomes New AMC Client: The Incentive Research Foundation

Coulter announced the Incentive Research Foundation as its newest full-service client. The IRF funds research studies and develops education serving all segments of the global incentive and recognition industry. Melissa Van Dyke, Coulter associate vice president, will continue to serve as the IRF’s president.

The IRF’s research and education focuses on incentives, recognition, and motivation in the workplace with specific research in engagement, incentive travel, and non-cash awards. The organization’s constituency includes hotels, destination management companies, and suppliers of incentives and rewards products; program managers in Fortune 500 companies that run reward and recognition programs; and the many incentive management companies that serve the industry. The IRF also provides hundreds of hours of education each year to all aspects of the incentives and meetings industry, and executes its own annual event that brings together 400 of the industry’s top executives for four days of education and networking.

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