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McNeil previously served as Senior Vice President of SmithBucklin’s Business + Trade Industry Practice, providing oversight for client organizations headquartered in Washington, D.C. Earlier this year, he was promoted to President & Publisher of Information, Inc., a wholly owned subsidiary of SmithBucklin that delivers high-impact, customized, cost-effective digital content solutions. McNeil will retain his responsibilities with Information, Inc.
In his new role, McNeil will lead all aspects of the Business + Trade Industry Practice, including strategy, client organization service delivery and performance, new client development, talent development and acquisition, operational excellence, financial management and thought leadership. McNeil will succeed Matt Sanderson, who became president & CEO of SmithBucklin on Jan. 1.
“Having worked shoulder-to-shoulder with Jim for several years, I have always been impressed by his management and strategic capabilities,” Sanderson said. “I look forward to working with Jim as he leads our Business + Trade team and continues to drive successes for our client organizations.”
“Jim has considerable experience and success in both association and business management,” said Henry Givray, President & CEO of SmithBucklin. “He has earned the trust, respect, confidence and loyalty of clients, staff team members, peers, industry colleagues and all others who have been enriched by knowing and working with him.”
McNeil has more than 30 years of experience working with associations and for-profit companies. In 2011 he joined SmithBucklin, serving as executive director of the Bank Insurance & Securities Association, where he successfully managed all aspects of the association’s operations and helped meet the strategic goals set by BISA’s leadership.
“I first learned of SmithBucklin through my work as a client, and I was struck then by SmithBucklin’s unparalleled mission, culture and people,” McNeil said. “I feel very privileged to be part of a team that touches and makes a difference in the lives of so many people.”
Prior to joining SmithBucklin, McNeil served as executive vice president and chief operating officer for BAI, an innovative membership-based association providing high-value information, education and research to the global financial services industry. He also served as chief operating officer for a division of The Times Mirror Company (now McGraw-Hill), leading product development and delivery, marketing and sales performance.
McNeil holds a Bachelor of Arts in marketing, journalism and advertising from Iowa State University, and he has completed the Kellogg Management Institute Executive Program at Northwestern University. He is also a graduate of the SmithBucklin Leadership Learning Forum, an intensive 12-month program that each year inspires the individual learning, self-discovery and personal growth of 15-20 SmithBucklin employees by exposing them to leadership concepts and principles.
SmithBucklin’s Business + Trade Industry Practice helps a wide range of trade and professional associations achieve their missions, create value for their stakeholders and advance their industry professions. The practice’s unmatched team of association professionals applies leading practices across a wide spectrum of association management services.