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MCI Group has rebranded its recent acquisition Agency Coulter to Black Flower Agency, a division that focuses on luxury brands, Convention & Incentive Travel reports.
The launch of the new brand follows MCI’s merger with Coulter Companies last year, which launched as MCI USA in February. Coulter Companies was the parent of Agency Coulter, an experiential marketing and events agency that is now aligned with MCI Group’s global brand as Black Flower Agency, CIT said.
The Black Flower Agency brand will be the focus of the New York City luxury sector team, according to the news service. It will be headquartered in New York’s Flatiron District, just off Madison Square Park, and will specialise in event design and production, hospitality and experiences for luxury brands in and outside the United States.
“Black Flower Agency is more than just a new name, it represents an expanded value proposition for existing and prospective clients,” Blake Kotenbrink, president of Black Flower Agency, was quoted as saying.